TheLightBulb (TLB) and Get Set UK’s (GSUK) Skills Bootcamp in Pathway to Apprenticeship has been designed to equip you with the underpinning industry knowledge and transferable skills to enable them to become an economically viable and productive member of staff when they transition directly into the practical elements of a Digital Marketing or Content Creator apprenticeship. Topics covered will include: defining, designing, building and implementing digital campaigns safely and securely, coding, use of software, portals, online tools (SEO and Website Analytics) and social media platforms.
This Accelerated Apprenticeship Skills Bootcamp has been designed to equip learners with the underpinning industry knowledge and transferable skills to enable you to become an economically viable and productive member of staff when you transition directly into the practical elements of a Digital Marketer or Content Creator apprenticeship. It will provide you with a taste of working in the marketing sector whilst achieving industry recognised qualifications.
We have worked closely with employers to create this highly interactive, practical and creative bootcamp which develops knowledge and skills needed within the sector. As part of this co-design employers are coding briefs to deliver real life industry campaign experience for the participants. This bootcamp uses a combination of tutor led workshops, 1:1 coaching and support sessions, e-learning content and self-study as well as promoting collaborative peer to peer engagement
Throughout the programme appropriate IAG and employability support will be delivered to ensure the learner is ready for employment.
At the end of the programme you will have created a portfolio of work samples and a presentation to deliver to prospective employers at their guaranteed interview. You will have prepared a learning impact statement to detail the knowledge and skills you have developed throughout the bootcamp and will have worked towards achieving industry recognised qualifications.
The 7P’s, Customer Lifecycle, Relationship Marketing and Inclusive Marketing Strategy
Design, build and implement employer project using a range of marketing techniques
Software Development Lifecycle, Coding Languages, Algorithms, SEO and Web Technologies
Create a range of content including Social Media posts and Video Editing
Introduction to Google Analytics, Complete Beginners, Advanced and GA4
Social Engineering, Hashtags, Rules of Social Media and sources of information for Marketers
Employability support in preparation for employer interviews and digital careers
Where is the location of the course?
The course is all remote and will be held over Mircosoft Teams for the duration of the programme.
How many days a week is the Skills Bootcamp?
The course is over two days a week for 12 consecutive weeks.
Can I leave the session halfway through if necessary?
Yes, as long as the tutor has been made aware for them to send you the session overview.
Are the sessions recorded?
Yes, certain parts of the sessions are recorded and are sent to you by the tutor via Mircosoft Teams.
Am I guaranteed a job or apprenticeship at the end of it?
We can only guarantee a job interview.
Do we have exams throughout the course?
Yes, depending on what Skills Bootcamp you are on, you will have exams to complete throughout.
How much does the Skills Bootcamp cost?
The Skills Bootcamps are completely free, it is funded by the Department of Education (Dfe).