Skills Bootcamp in Pathway to Apprenticeship

TheLightBulb (TLB) and Get Set UK’s (GSUK) Skills Bootcamp in Pathway to Apprenticeship has been designed to equip learners with the underpinning industry knowledge and transferable skills to enable them to become an economically viable and productive member of staff when they transition directly into the practical elements of a Digital Marketing or Content Creator apprenticeship. Topics covered will include: defining, designing, building and implementing digital campaigns safely and securely, coding, use of software, portals, online tools (SEO and Website Analytics) and social media platforms.

This Accelerated Apprenticeship Skills Bootcamp has been designed to equip learners with the underpinning industry knowledge and transferable skills to enable them to become an economically viable and productive member of staff when they transition directly into the practical elements of a Digital Marketer or Content Creator apprenticeship. It will provide learners with a taste of working in the marketing sector whilst achieving industry recognised qualifications.

We have worked closely with employers to create this highly interactive, practical and creative Skills Bootcamp which develops knowledge and skills needed within the sector. As part of this co-design employers are providing marketing and content production briefs to deliver real life industry campaign experience for the participants. This programme uses a combination of tutor led workshops, 1:1 coaching and support sessions, e-learning content and self-study as well as promoting collaborative peer to peer engagement.

Throughout the programme appropriate IAG and employability support will be delivered to ensure the learner is ready for employment.

At the end of the programme the learner will have created a portfolio of work samples and a presentation to deliver to prospective employers at their guaranteed interview.  They will have prepared a learning impact statement to detail the knowledge and skills they have developed throughout the programme and will have worked towards achieving industry recognised qualifications.

Eligibility:

  • Aged 19 or over
  • Must have the right to work in the UK
  • Must live in Essex, Norfolk, Suffolk or a London Borough
Pathway to Apprenticeship Learner Journey

The Skills Bootcamp in Pathway to Apprenticeship covers the following:

  • Identify and apply the core principles of marketing theory
  • Understand the importance of collaboration in delivering successful marketing campaigns
  • Recognise and apply the different stages of the customer lifecycle
  • Recognise the benefits, limits, risks and constraints of customer relationship marketing
  • Understand how digital marketing and social media can form part of an inclusive marketing strategy
  • Google Analytics and Principles of Coding
  • Hardware and software components
  • Marketing/Social Media Content
  • Cyber Security
  • Design, build and implement a campaign
  • Know how to manage and market their own skills and services