Skills Bootcamp in Digital Marketing

TheLightBulb (TLB) and Get Set UK’s (GSUK) Digital Marketing Bootcamp will equip learners with practical and technical knowledge of digital marketing, to include how to define, design, build and implement digital marketing campaigns across a variety of online and social media platforms, the acquisition, engagement and retention of customers, coding basics, and website analytics, to progress them into sustainable employment with employers.

This Accelerated Digital Marketing Bootcamp has been designed to equip learners with the underpinning industry knowledge and transferable skills to enable them to become an economically viable and productive member of staff when they transition directly into the practical elements of a Digital Marketer or Content Creator apprenticeship. It will provide learners with a taste of working in the marketing sector whilst achieving industry recognised qualifications

We have worked closely with employers to create this highly interactive, practical and creative Skills Bootcamp which develops knowledge and skills needed within the sector. As part of this co-design employers are providing marketing and content production briefs to deliver real life industry campaign experience for the participants. This interactive programme uses a combination of tutor led workshops, 1:1 coaching and support sessions, e-learning content and self-study as well as promoting collaborative peer to peer engagement.

Throughout the programme appropriate IAG and employability support will be delivered to ensure the learner is ready for employment.

At the end of the programme the learner will have created a portfolio of work samples and a presentation to deliver to prospective employers at their guaranteed interview.  They will have prepared a learning impact statement to detail the knowledge and skills they have developed throughout the Skills Bootcamp and will have worked towards achieving industry recognised qualifications.

Eligibility:

  • Aged 19 or over
  • Must have the right to work in the UK
  • Must live in Essex or a London Borough

The Skills Bootcamp in Digital Marketing covers the following:

  • Understand how to operate securely to protect data across digital and social media platforms
  • I.T. Fundamentals
  • Google Analytics & Introduction to Coding
  • Hardware and software components
  • Marketing/Social Media Content
  • Cyber Security
  • Design, build and implement a campaign as end of programme employer project
  • Know how to manage and market their own skills and services
  • Identify and apply the core principles of marketing theory
  • Understand the importance of collaboration in delivering successful marketing campaigns
  • Recognise and apply the different stages of the customer lifecycle
  • Recognise the benefits, limits, risks and constraints of customer relationship marketing
  • Understand how digital marketing and social media can form part of an inclusive marketing strategy
  • Understand the specialist areas and characteristics of digital marketing and social media platforms
  • Understand the business environment and business issues related to digital marketing and customer needs
  • Understand how to follow etiquette and communicate including effective communication styles, types of audience and the importance of the brand