TheLightBulb Apprenticeships

Skills Bootcamp in Digital Marketing

Free 12-week course in Digital Marketing, giving you the opportunity to build valuable sector specific skills and develop underpinning industry knowledge.

Guaranteed job interview on completion

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What is the Skills Bootcamp in Digital Marketing?

The Skills Bootcamp in Digital Marketing will equip you with the practical and technical knowledge of digital marketing, to include how to define, design, build and implement digital marketing campaigns across a variety of online and social media platforms, the acquisition, engagement and retention of customers, coding basics, and website analytics, to progress them into sustainable employment with employers.

We have worked closely with employers to create this highly interactive, practical and creative Skills Bootcamp which develops knowledge and skills needed within the digital sector. As part of this co-design employers are providing marketing and content production briefs to deliver real life industry campaign experience for the participants. This interactive programme uses a combination of tutor led workshops, 1:1 coaching and support sessions, e-learning content and self study as well as promotion collaborative peer to peer engagement.

At the end of the programme you will have created a portfolio of work samples and a presentation to deliver to prospective employers at their guaranteed interview. You will have prepared a learning impact statement to detail the knowledge and skills you have developed throughout the Skills Bootcamp and will have worked towards achieving industry recognised qualifications.

Course Structure:

Interactive online group sessions and 1:1 support sessions

12 week course - two workshop sessions a week - 9:00am to 2:30pm

Sessions delivered by employers, employability experts and Business owners

Eligibility:

Aged 19 or over

Must have the right to work in the UK

Must live in Essex, Norfolk, Suffolk or a London Borough

A laptop computer sitting on top of a wooden table looking at Branding, Strategy and Marketing

Summary of course content

The 7P’s, Customer Lifecycle, Relationship Marketing and Inclusive Marketing Strategy

Social Engineering, Hashtags, Rules of Social Media and sources of information for Marketers

Software Development Lifecycle, Coding Languages, Algorithms, SEO and Web Technologies

How to write JavaScript, CSS and HTML to build your own website / portfolio

Introduction to Google Analytics, Complete Beginners, Advanced and GA4

Create a range of content including Social Media posts and Video Editing

Design, build and implement employer project using a range of marketing techniques

Employability support in preparation for employer interviews and digital careers

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FAQs

Where is the location of the course?

The course is all remote and will be held over Mircosoft Teams for the duration of the programme.

How many days a week is the Skills Bootcamp?

The course is over two days a week for 12 consecutive weeks.

Can I leave the session halfway through if necessary?

Yes, as long as the tutor has been made aware for them to send you the session overview.

Are the sessions recorded?

Yes, certain parts of the sessions are recorded and are sent to you by the tutor via Mircosoft Teams.

Am I guaranteed a job at the end of it?

We can only guarantee a job interview.

Do we have exams throughout the course?

Yes, depending on what Skills Bootcamp you are on, you will have exams to complete throughout.

How much does the Skills Bootcamp cost?

The Skills Bootcamps are completely free, it is funded by the Department of Education (Dfe).