Typically, this level 3 apprenticeship will take 15 months.

A Content Creator is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. This role is found across all sectors, from retail to B2B.

Working to a creative brief, the Content Creator researches the message, audience and format before developing high impact content. This role is all about maximising audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are aiming to engage. The content they create can be used as part of media, advertising and marketing campaigns.

Usually, the Content Creator will interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. An employee in this occupation will be responsible for delivering high-quality content on time and also on a budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.

This apprenticeship is ideal for those in job roles where they are required to produce content in the digital arena. This could be someone who blogs or vlogs, posts on social media and also provides web content for their organisation. It can be used effectively to support PR roles and alternatively would be helpful for someone who is a junior editor of copy for magazines or newspapers both online and print based.

Why choose to do a Content Creator Apprenticeship?

Content creation is a growing industry. From print to screen, content creation is an essential part of any businesses marketing activity. This apprenticeship allows you to develop a broad range of skills in a variety of content creation disciplines.

For a full breakdown and further information on this apprenticeship standard please visit the following website – Institute for Apprenticeships – or click on the links below to download PDF files.