What is the Content Creator Standard?
Typically, this level 3 apprenticeship will take 15 months.
A Content Creator is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience. The broad purpose of the occupation is to develop and create written and audio visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print.
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns.
Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. An employee in this occupation will be responsible for delivering high quality content on time and also on a budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.
This apprenticeship is ideal for those in job roles where they are required to produce content in the digital arena. This could be someone who blogs or vlogs, posts on social media and also provides web content for their organisation. It can be used effectively to support PR roles and alternatively would be helpful for someone who is a junior editor of copy for magazines or newspapers both online and print based.
How is it different to the Digital Marketer? All forms of content are encouraged to be produced without the emphasis on monitoring and analytics.
What are the requirements?
- Must be 16 or over and working at least 30 hours per week including all training and study time.
- Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
- Must be allowed to use 20% of their working time to complete off the job training (6 hours a week from 1/08/2022)
Apprentices without level 2 English and Maths will need to achieve this level prior to taking the end-point assessment and we will support the learner through this programme where necessary
What’s next
If you are an employer wanting to up skill your staff, please call 01268 270648 or email [email protected]
For more information on how we can get you an apprenticeship and a job, please call 01268 270648 or email [email protected]
If you are already in employment but would like to up skill to benefit yourself and your organisation, please call 01268 270648 or email [email protected]
For a full breakdown and further information on this apprenticeship standard please visit the following website – Institute for Apprenticeships – or click on the links below to download PDF files.