Digital Marketing Apprenticeships

What is the Digital Marketer Standard?

Typically, this apprenticeship will take 15 months.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles include:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

What are the requirements?

  • Must be 16 or over and working at least 30 hours per week including all training and study time.
  • Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
  • Must be allowed to use 20% of their working time to complete off the job training  (6 hours a week from 1/08/2022)

Apprentices without level 2 English and Maths will need to achieve this level prior to taking the end-point assessment and we will support the learner through this programme where necessary

What’s next

If you are an employer wanting to up skill your staff, please call 01268 270648 or email [email protected]

For more information on how we can get you an apprenticeship and a job, please call 01268 270648 or email [email protected]

If you are already in employment but would like to up skill to benefit yourself and your organisation, please call 01268 270648 or email [email protected]

For a full breakdown and further information on this apprenticeship standard please visit the following website – Institute for Apprenticeships – or click on the links below to download PDF files.

Digital Marketer Skills ScanDigital Marketer Information SheetDigital Marketer Learner Journey