Content Creator Apprenticeship

What is the Content Creator Standard?

Typically, this level 3 apprenticeship will take 15 months.

A Content Creator (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.

The content they create can be used as part of media, advertising and marketing campaigns. Content Creators collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.

This apprenticeship is ideal for those in job roles where they are required to produce content in the digital arena such as someone who blogs or vlogs, posts on social media and provides web content for their organisation.  It can be used effectively to support PR roles and alternatively would be helpful for someone who is a junior editor of copy for magazines or newspapers both online and print based.

How is it different to the Digital Marketer?  All forms of content are encouraged to be produced without the emphasis on monitoring and analytics.

What are the requirements?

  • Must be 16 or over and working at least 30 hours per week including all training and study time.
  • Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
  • Must be allowed to use 20% of their working time to complete off the job training  (6 hours a week from 1/08/2022)

Apprentices without level 2 English and Maths will need to achieve this level prior to taking the end-point assessment and we will support the learner through this programme where necessary

What’s next

If you are an employer wanting to up skill your staff, please call 01268 270648 or email [email protected]

For more information on how we can get you an apprenticeship and a job, please call 01268 270648 or email [email protected]

If you are already in employment but would like to up skill to benefit yourself and your organisation, please call 01268 270648 or email [email protected]

For a full breakdown and further information on this apprenticeship standard please visit the following website – Institute for Apprenticeships – or click on the links below to download PDF files.

Content Creator Skills ScanContent Creator Information SheetContent Creator Learner Journey