The role of the Multi-Channel Marketer is to support customer focused marketing activities that drive the demand for a product or service.
Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.
Must be 16 or over and working at least 30 hours per week including all training and study time.
Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
Must be allowed to use 6 hours a week of their working time to complete off the job training.
Depending on the Apprenticeship, apprentices will need to achieve level 1 or 2 English and Maths prior to taking the end-point assessment and we will support the learner through this programme where necessary.